Data is changing how decisions are made. It clarifies the past, predicts the future, and answers why. Let us show you how.

Leverage the Power of Data Science

In its most basic form, our mission is to inform decisions — the decisions that determine success or failure.

To do this, we leverage the power of the quantitative and computational sciences to turn your data into meaningful insights. The meme of “big data” is meaningless without big results. And data-driven insights have nothing to do with the size of your data, but everything to do with how it's harnessed. In today's marketplace, the right analytics create cogent competitive advantages.

Data-driven Decisions

We define ourselves by what we aren’t

We aren't one-size-fits-all.
We aren't software as a service.
We aren’t built to tell you what you already know.

The WildFig Advantage

WildFig is a data, science and analytics consultancy built on visionary techniques. We offer custom, cutting-edge, scalable solutions for a wide range of verticals, including healthcare, consumer packaged goods, government, financial services and senior living.



At WildFig, we believe the data challenges of each organization are unique and, therefore, require unique tools to deliver the greatest insight. We build custom analytical tools using open-source architectures to offer the highest level of stability, security and integration.


Academic research has been the key driver in advanced analytics methodology, dramatically outstripping the private sector. Our team has deep roots in data sciences and academia. These ties enable us to bring the next generation of analytical tools to bear on your organization's challenges today.


Data proliferation is outpacing the talent that is required to realize its true potential. We're powered by an advanced analytics laboratory that cultivates the next generation of data scientists in the here and now.

Our Process

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Your data has value. Ultimately, though, that value hinges on your appetite for data-driven decision making. You need to unlock its potential through education and training programs for your organization. What data do you have? What do you still need? What can you do with it? These are simple questions that, properly answered, can yield big dividends.


Your data tells a story about how you've performed and why. We uncover this story through data mining, visualization and machine learning. Then, our models separate conjecture from facts, teasing out a lucid blueprint of past trends and patterns.


If I do X, will Y happen? Even though it’s a simple question, it represents precisely what this part of our process is about. We use advanced analytics, time series analysis and forecasting models to find the answers. With clarity on the past, we're in a perfect position to predict the future. You now know the Y.


With predictive models in place, we're able to create true insight into what's next. Based on what's been appraised, described and predicted, we're able to anticipate future activity.

Management Strategy Evaluation

Effective strategy is about choices. Saying "no" is more critical than saying "yes." Using data, we enable organizations to make informed decisions based on quantitatively driven scenarios that complement intuition.

Machine Learning

The convergence of data mining, computer science, statistical modeling and machine learning allows us to build tools that will not only identify patterns in your data but continually learn from that data, generating truly data-driven predictions.

Data Mining

The application of statistical and mathematical algorithms to identify patterns and relationships that are inherent in any set of data — the foundation of an integrated data strategy

Forecast Modeling

The application of statistical models to create data-driven predictions of potential outcomes

Predictive Analytics

Identifying or deriving indicators that impact future outcomes based on data mining and statistical modeling frameworks

Statistical Modeling

The use of data and statistical principles to make inferences about how things work and what is driving changes in performance, efficiency and efficacy

Why We Founded WildFig

Due to increasing demands for efficiency, and a marketplace that grows more complicated each quarter, organizations in all sectors are looking for mathematical, statistical and computational tools to navigate the data-driven landscape of today’s economy.

At WildFig, our goal is to assist companies in negotiating the transition to a data-driven decision paradigm by providing institutional training, data mining, visualization and advanced analytic solutions.


Michael Pavone

Michael Pavone

Chief Executive Officer

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John Bassounas

John Bassounas


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Amy Beamer Murray

Amy Beamer Murray

Chief Operating Officer

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Kevin Purcell, Ph.D.

Kevin Purcell, Ph.D.

Chief Data Scientist

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Michael is president & CEO of Pavone Marketing Group, Inc., the holding company which is comprised of quench, a food and beverage advertising and marketing firm; Varsity, a marketing firm focused on senior living and senior health; Pavone, an advertising and marketing firm he founded 20+ years ago, with expertise in B2C, healthcare, financial and government; Leap, a research and innovation company; and, most recently, WildFig, a data and analytics firm.

He’s been recognized as an Entrepreneur of the Year by Ernst & Young, has steered several companies in the Pavone Marketing Group to a place on the region’s 50 Fastest Growing Companies list in five of the last 10 years, and is a member of YPO, an international business organization for young presidents.

You can follow Michael on Twitter at @MichaelPavone.

The conversation has changed dramatically over the past several years as it relates to data and its impact on decision-making. John has witnessed this firsthand in leading strategy and management efforts for brands in consumer packaged goods, retail, healthcare, financial services, government and senior living.

John has played an integral role in empowering brands to stay ahead of the proverbial curve in an increasingly fragmented media- and time-starved consumer environment. He is a firm believer that embracing data is a must for relevance in today's marketplace.

Because of his extensive strategy and management experience, John saw an opportunity to create a unique business model, founded on the belief that custom solutions, cutting-edge techniques and scalability will win. The vision is a model that is built to lead companies into the data-driven paradigm, while cultivating and teaching the next generation of talent required to do this type of work.

John is a graduate of Villanova University and has studied at Wharton Executive Education program.

John is a partner of Pavone Marketing Group.

You can follow John on Twitter at @Bassounas.

Amy Beamer Murray is chief operating officer of Pavone Marketing Group, Inc. In her 20+ years with the organization, she has overseen the founding and successful growth of its stable of five companies, spanning verticals that include research and marketing. Her specialties include cultivation of talent, media and branding strategies, operating systems implementation and leadership development.

Amy earned a bachelor’s degree in business administration from Elizabethtown College and continues to serve her alma mater as a member of its Business Alumni Advisory Group.

Amy serves the community as a long-time volunteer with the Central Pennsylvania Food Bank, Junior Achievement and Hugh O'Brian Youth Leadership (HOBY). She also serves on the board of Caitlin's Smiles and the Dixon University Center.

She has been named one of Central Penn Business Journal’s Forty under 40, as one of the Top 50 Business Women in Pennsylvania by the Pennsylvania Department of Community and Economic Development, and as Rising Star by the Elizabethtown College Business Alumni. She has also been honored as one of the Top 25 Women of Influence in central Pennsylvania.

You can follow Amy on Twitter at @amosbeam.

As WildFig’s chief scientist, Dr. Kevin Purcell brings over a decade of experience in quantitative analysis, research design and execution. Kevin has an M.S. and Ph.D. in life sciences and has managed a research program focused on quantifying the effect of disturbance on complex systems. Kevin’s research involves a wide array of computational and statistical approaches, including data mining and informatics, machine and statistical learning, and forecast modeling. Kevin has published peer-reviewed papers and white papers on various data-driven research disciplines and has been invited to present his research at national and international conferences.

In addition to his research experience, Kevin has spent years teaching quantitative and research methods to students and non-practitioners. He is currently an adjunct faculty member in the analytics department at Harrisburg University and has developed a number of courses at both the undergraduate and graduate levels. Kevin currently heads up WildFig’s first research and experiential learning laboratory, with a mission to develop novel analytical approaches with commercial application, and cultivate a new generation of data scientists. This blend of quantitative, computational and educational expertise allows WildFig to offer a unique set of capabilities in the growing analytics space.

You can follow Kevin on Twitter at @kevin_purcell.

Education and Training

At WildFig, we recognize that education and training are integral to an organization’s transition to a data-driven approach. WildFig’s roots in education offer unique insights and capabilities to assist with the challenges and opportunities afforded to organizations willing to leverage existing human resources to capitalize on the power of a data-driven approach. By offering workshops and custom-built training programs focused on linking analytics principles to the needs of your organization, we help to ensure that new and existing team members are aligned with the role data plays in their day-to-day work, and how it impacts the vision of the organization.

The talent deficit for data science and analytics is inescapable. Demand for these disciplines is far outpacing the talent required to leverage the power that lies within the vast amount of data being collected by organizations of all shapes and sizes. Built into WildFig are labs that cultivate this next generation of talent through strategic partnerships with higher education. We’re shortening the learning curve for organizations and the workforce of the future, because we all know time is money.


Kevin Purcell, Ph.D.
Chief Data Scientist

326 Market St.
Harrisburg, PA 17101
c: 717.839.7389

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